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Rage Against the"Find Your Purpose" Machine

Everywhere you look--on posters and bumper stickers, blogs and bookshelves... practically shouting at us, is the call to arms  to "FIND YOUR PURPOSE".  (Which without your glasses on could be mistaken for find your PORPOISE which got my 11 year old excited). Frankly, I think he had it right.   Finding a porpoise is a hell of a lot easier (and more exciting) than finding your purpose.  If I open a book or check on the "Interweb", I can actually be told where I can locate a porpoise and go see it. DONE. (Vancouver acquarium has two named Jack and Daisy.  Here is their schedule. Go nuts.) Every book on finding your PURPOSE? One disappointment after another. Fair enough, most of them tell you straight out that your answer will not be found among their pages, which then makes me think: "Ok so your purpose is to publish books and drive people crazy.  Good job assh*le.  You accomplished your purpose." But once in awhile, ...